In the previous blog, we saw how to add the user to the Subscription list using Sitecore Marketing Automation, now lets see how to manage it. Management of the list means if the user plans to unsubscribe for any reason then the user should be removed from the subscription list. It will be similar to … Continue reading Managing the subscription list with Sitecore Marketing Automation

We can use Sitecore Marketing Automation (MA) to very complex scenarios or for the simplest scenarios like if the goal is triggered then send the email. Recently we had a request for managing the subscription list for the Newsletter. Before MA, we were using Sitecore Forms data to pull the list of the users to … Continue reading Introduction to Sitecore Marketing Automation